Vertical Growers Network Ltd (VGN) is a multifaceted management company providing the vital link that connects national and international retail food companies, food services, hospitality businesses and value-added food processors with produce locally grown by Trusted Freshness® Master and Grower Franchisees network, Canada’s newest commercial vertical farming enterprise.
VGN is totally focused on providing quality produce that will contribute to higher profitability for our customers.
Meet Our Team
Jim Schroeder, CEO/CMO
Jim Schroeder is responsible for Corporate Development and Operations/Marketing. He oversees fresh produce production planning, sales and marketing, and distribution and network logistics.
Jim brings many years of business and corporate development, market research, domestic and export development, and purchasing and procurement, especially tailored for product placement in retail and food service markets to the business. He is well versed in the establishment of sales and marketing systems for new fresh produce grower facilities, fresh produce brokerage, and logistics planning for fresh produce distribution.
In the past five years, Jim was involved with designing vertical farming systems, and implementing germination and horticulture planning for vertical farm systems designed specifically for commercial grower applications.
Ian Archibald, Executive CFO
Ian G. Archibald began his broadly experienced business career as a C.P.A. with a major international firm. He has been involved in a great variety of entrepreneurial, financial and management roles in a number of industries and countries.
He has been responsible for marketing, sales, financial feasibility studies, corporate strategic planning and re-organizations, project management, debt and equity financing, contract negotiation, and government liaison.
Ian is also involved with the financial management, strategic planning, financing and marketing for companies with internationally patented core wireless technology. Ian functions as the CFO and participates in most aspects of corporate development
Don Fletcher, General Manager
Trish Schroeder, Office Manager
Stephanie Bell, Marketing & Communications Manager
Bennett Adams, Food Services Marketing Manager
Tara Cable, Accounts Manager
Ashlea Schumacher, Sales
Asif Malik, Senior Production Manager
Chantel Starchuk, Assistant Production Manager
Ibrahim Elserafy, Food Safety Manager
Nan Raj, Food Scientist, Product Development
Dr. Robert Ippolito, Consultant, Product Development